Singers Are Not A Commodity
There’s something I want you to tattoo on your heart: Other singers (ie. your competitors) are irrelevant. I hear a lot of singers stressing: “Oh…but so many other singers are already doing this [song, genre. style].” Okay……..so what?!?!?!? Does that mean that they’re the ONLY singer who can be successful in your space? That there’s only room for one person to succeed in your genre? Heck NO! Listen: if you’re a pro singer – your audience is NOT *just* buying a performance. When your listeners are scouring iTunes for new music, they’re not just buying your song. When you audition, the panel is not just buying your ability to deliver a performance. They are buying into YOU. Your energy, your point of view, your ESSENCE. Yes, of course they want a song or a performance – but they can get that from a million other singers and a million other songs. But do they WANT to do that? No! They want someone they can relate to. They want someone who speaks to them. They want the experience of engaging with YOU. THAT IS WHY: SINGERS ARE *NOT* A COMMODITY. It doesn’t matter how many other singers do the exact same