business advice for singers

I want to share a little piece of business advice for singers I learned later in my career that I WISH I’d learned from the very start. It’s not the kind of business advice that has to do with managing your dollars and cents. Rather it’s a foundational concept to managing your mindset around the business of your career as a singer. It is this: I am not just a performing artist, I am a business. Tattoo this on your forehead so that you see it every time you look into the mirror, it’s that important! Say it out loud: I AM A BUSINESS I’ve noticed that the mindset most of us start out our singing career with is not a business mindset, it is a “starving artist” mindset. It is a mindset of lack. It is a mindset that doesn’t generally take risks or invest in growth, and those are two of the most important predictors of success in any field. My own experience as a young singer and my experience working with all of you has taught me this: When we are in the “starving artist” mindset, we have a really hard time taking risks and investing in